Diamonds Are Not Just Forever!

The story of diamonds dates back to the ancient era of the Greeks and Romans. But even as the empires faded into oblivion, the gemstone survived the centuries - and is still steadfast in its appeal.

A symbol of richness and romance, today, there is a fresh drive to promote diamonds. From wallet-friendly Oyzterbay's "Your First... " series to Arisia's priceless solitaires, the classic gem has been updated to suit the changing tastes of the urban young.

As jewellers across the city are all out to cast a stone spell, presenting diamond in various forms - embedded in platinum, white gold or 18 carat fashion accessories, Vummidi Bangaru Jewellers, Rani Seethai Hall, 603 Anna Salai, presents the aristocratic Arisia, a nostalgic spin to the times of Aryans, Moghuls et al.

At a sneak preview of the collection, models sashayed in, in solitaire-y splendour, displaying the brilliant cuts and subtle gold touches. While Raag Tansen is inspired by the melodious notes composed by Emperor Akbar's royal musician, Aryataire (solitaires perched on paisley shapes) is a tribute to the statue of Zeus. Arya Nama, yet another masterpiece, recalls the extravagant lifestyle of the Moghuls.

In all, the range comprising rings, earrings and pendants covers 20 exotic designs to suit the slick modern sensibility. What's more, the pieces come in customised jewellery boxes designed by mastercraftsmen in sterling silver — each reflecting the unique facets of the royal heritage. And the International Gemmological Institute certifies all the diamonds in Arisia's solitaire collection.

Diamonds are not just forever; they are for everything as well. Sculptured cocktail gowns or flowing ghagras for weddings... they match them all. Ready for a date with diamonds? Well... check them out, with a fat pocket that is.